K.I.S.S.

Keep It Simple, Stupid!

I had a recent craving for In-N-Out burgers but then I wondered about their marketing for such a brilliant, delicious product.  There is no marketing! There is no PR.  There are (thankfully) no commercials to taint its image.  Local to California, the ingredients won't travel far to reach its restaurant location.  However, what makes this product so brilliant is the simplicity of ordering.  Everyday we are subjected to decision-making.  Companies with the newest product developed for consumers to try and shoving it down our throats.  Standing in the grocery store aisle staring at multiple versions of fiber healthy cereal, I am annoyed and overwhelmed with so many choices.  Have you ever experienced waiting in line at the fast food counter and someone ahead can't make a decision to satisfy your impatience?  Yes. Or maybe that's you.  You're not to be blamed.  Freedom of choice comes at a price, even if you are selecting from the $1 menu.

So In-N-Out; Thank you for making my life simple.  And even though the secret menu exists, it's made perfect for selecting the perfect burger for each lifestyle.  Why can't all decisions be this simple?  In-N-Out has mastered this technique and instead concentrate on the quality of their products vs. diversity.  What a confusing world we live in.  Just K.I.S.S!

Speaking of the industry, I am currently reading Best Food Writing 2008 and found a quote I would like to immortalize on my blog.  I could not agree more.
"I'm so sick and tired of how awesome it is to work at Google or *ucking Apple or one of those tech companies," he says. "Why can't it be awesome to work for a food company? Why can't we create an environment where people are trying to push each other to do great things, and we're not trying to steal from anybody, we're trying to be good to our farmers and run an honorable business, if there is such a thing anymore?" -Chef David Chang, Owner of Momofuku Ssam Bar.
(Chef on the Edge by Larissa MacFarquhar)

Think about that food manufacturers.  What are you doing to the greater community? No amount of philanthropic could make up for a farmer out of business.

On another note, a kindergartener tried to kiss me yesterday.  That was awkward. haha.  Good thing I'm great at dodging!  Who knew I was loved so much! One thing they all need to learn: self control. lol. the end.